🤖 The Rise of the Synthetic User: Gen AI's Impact on UX Research (and what it means for us)

🤖 The Rise of the Synthetic User: Gen AI's Impact on UX Research (and what it means for us)

Last month, I utilized generative AI to analyze 20 hours of interviews in just 14 hours (instead of over 80). The efficiency is mind-blowing... but at what cost and what opportunity? According to a recent HBR article, 77% of researchers are concerned about AI bias, and only 31% rating AI-generated data as "great," we're facing a critical inflection point in our field.

In the article, I note:
• 3 game-changing opportunities AI brings to UX research
• 3 serious challenges we can't ignore
• Thoughts on the impact and future of research

As researchers, what's our responsibility in this AI revolution?

What's your take: Will AI fundamentally enhance or erode the quality of UX research?