Work
Kaleb Loosbrock
The Map Is Not the Terrain: What the AI-Native ...

Jess Holbrook just published the clearest map of AI-native UX research I've read (Holbrook, 2026). If you lead a research team and you haven't read "Frontier UX Research Circa May 2026," go read it first, then come back.

He gets the big thing right: being AI-native is a systems problem, not a tools problem. Buying Dovetail or shipping one Claude project won't make you AI-native. You have to redesign how you work — how evidence flows from intake to insight, collection to synthesis to decision, so AI can participate at every step. I've been making the same argument to researchers and clients for a year, in nearly the same words: context engineering over prompting, systems over tools, amplification over automation. Human judgment and growth are the things you protect.

So this isn't a rebuttal. It's an extension. A "yes, and…" if you will.

The Map Is Not the Terrain: What the AI-Native UXR Frontier Leaves Out
AIxUXR
Kaleb Loosbrock
AI Found 11 Usability Problems Humans "Missed." ...

AI flagged 11 usability problems no human researcher caught. 10 of them were false alarms or hallucinations. Here's what MeasuringU's data actually proves — and 6 safeguards to put in your workflow this week.

AI Found 11 Usability Problems Humans "Missed." Problem is…10 Were Wrong.
Kaleb Loosbrock
The AI Disclosure Dilemma: How to Tell People ...

The AI Disclosure Dilemma: How to Tell People You're Using AI (Without Freaking Them Out)" – an essential read on navigating the complexities of AI transparency in research and beyond. Learn how to craft disclosures that build trust and ensure compliance.

The AI Disclosure Dilemma: How to Tell People You're Using AI (Without Freaking Them Out)
Work
Kaleb Loosbrock
The AI Empowered Researcher: How to Dance with ...

Many of us feel like using AI in our work is a "dance with the devil"—powerful, but unpredictable and a little scary. After years of trial and error, I've found the key isn't to follow, but to lead the dance. In this guide, I share my CRAFTe framework for writing better prompts and the ethical principles we need to keep our soul in the process.

The AI Empowered Researcher: How to Dance with AI and Keep Your Soul
Kaleb Loosbrock
Will AI Define Us? Three Possible Futures for ...

The future of UX Research with AI: utopian dream or dystopian nightmare? 😬👉🏻🤯

As posited on the panel with Sam Ladner, PhD, and Jared Forney at Dovetail’s Insight Out conference last month, Generative AI is forcing us to confront a critical question: Will we, as Researchers, create and define our collective future, or risk it being defined for us?

I've applied the "best/worst/base case" foresight framework to explore three potential paths forward for the Product & Design Research industry, from the "Ambling Along Status Quo" to the "Empowered Research Engine."

It's not about predicting, but preparing. Let's discuss our direction and how we can get there intentionally.

Dive into the article to explore these futures and share your thoughts! 👇🏻

Will AI Define Us? Three Possible Futures for UX Research

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The Map Is Not the Terrain: What the AI-Native UXR Frontier Leaves Out

The Map Is Not the Terrain: What the AI-Native UXR Frontier Leaves Out

Jess Holbrook just published the clearest map of AI-native UX research I've read (Holbrook, 2026). If you lead a research team and you haven't read "Frontier UX Research Circa May 2026," go read it first, then come back.

He gets the big thing right: being AI-native is a systems problem, not a tools problem. Buying Dovetail or shipping one Claude project won't make you AI-native. You have to redesign how you work — how evidence flows from intake to insight, collection to synthesis to decision, so AI can participate at every step. I've been making the same argument to researchers and clients for a year, in nearly the same words: context engineering over prompting, systems over tools, amplification over automation. Human judgment and growth are the things you protect.

So this isn't a rebuttal. It's an extension. A "yes, and…" if you will.