Figuring out just which questions to ask and the best methodology to answer them. I employ a range of qualitative and quantitative research methods to uncover actionable insights.
Understanding how everything comes together and what new opportunities lie at the edge. I fuse design with a deep understanding of the market, business goals, and customers to develop new product strategies.
From wireframes to clickable prototypes, I develop and design an experience for your customers that easily gets them to achieve both their and your business goals—designing for every click, swipe, and scenario.