HOW MIGHT WE EMPOWER THE HEAD OF DIGITAL TO BETTER CONNECT WITH HIS DATA IN MORE MEANINGFUL, ENGAGING AND ULTIMATELY VALUABLE WAYS?
Noted in the client usability survey, Kenshoo clients lamented about the company's lack of reporting and—more specifically—visual reporting. Kenshoo’s existing dashboard solution was old, built on outdated visual framework, and furthermore had less than 1% adoption among clients. In addition, Kenshoo was looking to increase their exposure to senior marketing executives among their client base.
We started with discovery to help further define the problem and identify opportunities. I performed contextual interviews with various "Heads of Digital" across Kenshoo's clients. From there we synthesized the research and kicked off a intense design sprint to jump start the project. In the end, we followed the research to bring an insights driven dashboarding solution that will help Marketing leaders connect the dots between their marketing efforts across channel, audience, and device.
Led discovery research and uncovered value opportunities for Kenshoo aimed at a new persona: the "Head of Digital"
Developed a shared understanding of the new persona—"Head of Digital”—within our existing clients, their needs and goals, and how Kenshoo might help them to be more empowered around analytics and planning.
Led a design sprint in order to quickly and iteratively develop a new concept aimed at uncovering value for the Head of Digital—playing the part of the Facilitator and the Lead Designer.
Created a new product & direction targeted at a new persona and open up new growth opportunities
Drove alignment across management, product, design, and engineering about the new cross product agenda and offering.
Designed & defined user experience guidelines, wireframes, and flows for the new product as well as individual data visualization ideas, concepts, and widgets.
Tested and validated concept direction internally & externally with target persona group—iterated, improved, and retested.
Designed vision concept (UX & UI) to tell the story of Kenshoo Connect to both internal stakeholders and Board of Directors and for Product Showcase at K8 - Kenshoo's annual client conference.