https://www.heykaleb.com/work daily 0.75 2023-02-05 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1503640669766-AUZ79N0JWW8BMRUL2H6C/DSC_0490.jpg My Work https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1582836483976-TVAWHDGHSXLL69IGHEG0/image-asset.png My Work - Not Another Dashboard USER RESEARCH | PRODUCT DESIGN STRATEGY Charged by a CEO with an unwavering new business idea, I performed user and market research to lead the product design strategy for an innovative new Product—Kenshoo Connect. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1580519658285-WQI6R8GEEL4WZ1U2E4Y8/Measuring_UX_Illustration.png My Work - Measuring UX USER RESEARCH We knew we had a usability problem. With several different products to speak of, the challenge was not only identifying which product, but also understanding where to focus. I designed and launched a qualitative and quantitative survey to gather insights and provide product with a roadmap and measurable means to improve usability. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1582747116164-DWM1L79TD85R6A0YPTC9/Rethinking_Reporting_Illustration.jpg My Work - Rethinking Reporting USER RESEARCH | UX DESIGN After a "dissatisfied" rating by clients on a recent Product Survey, I lead a user research that redesigned the reporting flow. https://www.heykaleb.com/musings daily 0.75 2025-09-29 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1504296845069-BK13OVD8O1RWZE45P7DQ/DSC_0490.jpg Musings https://www.heykaleb.com/musings/2025/8/2/the-ai-disclosure-dilemma-how-to-tell-people-youre-using-ai-without-freaking-them-out monthly 0.5 2025-09-14 https://www.heykaleb.com/musings/ai-empowered-researcher-framework monthly 0.5 2025-06-21 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1ec22d34-d366-4db3-8436-f3aedc899455/Screenshot+2025-06-19+at+3.54.21%E2%80%AFPM.png Musings - The AI Empowered Researcher: How to Dance with AI and Keep Your Soul - Make it stand out Sources: Figma. (2025). Figma’s 2025 AI report, Maze. (2025). The future of user research report https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/faef2165-1360-4526-b6a6-d2ee307a5e7e/Screenshot+2025-06-19+at+4.02.52%E2%80%AFPM.png Musings - The AI Empowered Researcher: How to Dance with AI and Keep Your Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/350efebc-01a4-415b-bf22-acc6dc9ac6b2/Screenshot+2025-06-19+at+4.18.34%E2%80%AFPM.png Musings - The AI Empowered Researcher: How to Dance with AI and Keep Your Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/99f50511-c7df-4bd0-af3e-900515f92282/Screenshot+2025-06-19+at+4.31.31%E2%80%AFPM.png Musings - The AI Empowered Researcher: How to Dance with AI and Keep Your Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/73fabf02-bb7e-4fd5-aaf2-f7429dec2a1d/How+to+Save+Your+Soul+Divider+Image Musings - The AI Empowered Researcher: How to Dance with AI and Keep Your Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/84f6e048-1cb3-455f-9d02-48c3d739aa63/Follower+to+leader+image+divider Musings - The AI Empowered Researcher: How to Dance with AI and Keep Your Soul - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.heykaleb.com/musings/uxrfutures monthly 0.5 2025-06-17 https://www.heykaleb.com/musings/syntheticuser monthly 0.5 2025-06-17 https://www.heykaleb.com/musings/chatgpt-is-bias monthly 0.5 2023-02-05 https://www.heykaleb.com/musings/2020/1/20/bff monthly 0.5 2025-06-19 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1579929266648-VV0TVQFNC3LH9XXA2VEP/giphy.gif Musings - UR + CS = <3 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1579929356493-J43HU8IALMQD12C18JFP/giphy-2.gif Musings - UR + CS = <3 https://www.heykaleb.com/musings/2017/12/27/the-tale-of-two-graphs monthly 0.5 2019-10-08 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1514413591681-YFS29JJU2GJG4GQQ61Y9/the_original_graph.png Musings - Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1514416240418-AQXM48D4F8IF58XABK1K/the_new_graph_on_the_block.jpg Musings - Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1514414015591-8RH3WYYDNYMCQIH43XFB/Rainbow_Spreadsheet_findings.png Musings - Tale of Two Graphs Rainbow spreadsheet outlining the observation, the concept/graph the observation applied to and the participants to which the observation pertained. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1514416567072-PEQAR9NBL7UISBQP8EDY/Screen+Shot+2017-10-06+at+4.25.00+PM.png Musings - Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1514416626690-WIEOEVTOBBMBVOY4Q6PH/testing_overview_intuitive_ranking.png Musings - Tale of Two Graphs https://www.heykaleb.com/musings/2017/9/1/introducing-the-new-kenshoo monthly 0.5 2017-09-01 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1504297466223-4XYNQOH5HRP5SMTAXG16/New_Experience_Gif.gif Musings - Introducing the New Kenshoo https://www.heykaleb.com/musings/category/Design monthly 0.5 https://www.heykaleb.com/musings/category/Work monthly 0.5 https://www.heykaleb.com/musings/tag/Design+Principles monthly 0.5 https://www.heykaleb.com/musings/tag/UX monthly 0.5 https://www.heykaleb.com/musings/tag/Prompting monthly 0.5 https://www.heykaleb.com/musings/tag/Information+design monthly 0.5 https://www.heykaleb.com/musings/tag/user+research+ops monthly 0.5 https://www.heykaleb.com/musings/tag/Artificial+Intelligence monthly 0.5 https://www.heykaleb.com/musings/tag/Diversity monthly 0.5 https://www.heykaleb.com/musings/tag/AI monthly 0.5 https://www.heykaleb.com/musings/tag/Product+design monthly 0.5 https://www.heykaleb.com/musings/tag/Research monthly 0.5 https://www.heykaleb.com/musings/tag/Machine+Learning monthly 0.5 https://www.heykaleb.com/musings/tag/UXR monthly 0.5 https://www.heykaleb.com/musings/tag/user+research monthly 0.5 https://www.heykaleb.com/musings/tag/Kenshoo monthly 0.5 https://www.heykaleb.com/musings/tag/Usability monthly 0.5 https://www.heykaleb.com/about-kaleb daily 0.75 2025-06-17 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1503640898056-90297AAXZS6KRXYMLLF4/134527_786041115352_446149630_o.jpg About Kaleb https://www.heykaleb.com/product-scorecard daily 0.75 2020-01-24 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1504302065739-V8XKBFFVA11CT0Y5MDU2/Screen+Shot+2017-09-01+at+2.38.32+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1579059224486-ANNH4PWELJX35N4UKNTG/Kenshoo_logo_green.jpg Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574312428992-YEGJ4MV73VRVV98B0TQK/DEFINE.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574312428230-4N82VDBD8IUKCNFG2NC6/DESIGN.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574312428161-2PUR00ZNKBIOYPKMMB9P/EXECUTE.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574315763268-LD3GX4JB7OD0LVRA5P79/ANALYZE.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1575570064035-TCAB7AKL3FJBTOQHZZRZ/DEDUCE.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574315835977-R6J1CQERV8ADQO9ZTFYA/SHARE.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574306943299-6Z2QYBOL8NHB5M9V5NME/Screen+Shot+2019-11-20+at+7.28.07+PM.png Product Scorecard The research plan was critical in driving consensus and accountability https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574311682551-XLGFI0WPVYLPITUALAXM/Dec_Usability_Survey_Page1.jpg Product Scorecard - About Them https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574311603890-2JUCZ4NJ7TQPSFH9UM6Q/Dec_Usability_Survey_Page2.png Product Scorecard - Usability Ratings https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574311604276-M4R6PZESZK9UVDI9G902/Dec_Usability_Survey_Page3A.png Product Scorecard - Experience Pillar Ratings https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574313195139-MUI6IS3DQA4UZL20EZ10/Dec_Usability_Survey_Email_Sample.jpg Product Scorecard Sample personalized invitation email from the December 2017 survey. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574314922935-GS0NDQFBCWXTASN6EZ0R/Screen+Shot+2019-11-20+at+9.36.28+PM.png Product Scorecard I utilized Jeff Sauro’s System Usability Scale (SUS) calculator package to perform a majority of the analyses. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318256077-B3CE512XT63DB707JV8H/Screen+Shot+2019-11-20+at+10.31.28+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318256213-Y3PIE5T5DG79ZSOGXAKW/Screen+Shot+2019-11-20+at+10.31.59+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318257374-R87KZ0P3IBSKENJO4BMO/Screen+Shot+2019-11-20+at+10.32.28+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318257517-EZE9YA3NSV69Z5MBIGMZ/Screen+Shot+2019-11-20+at+10.32.46+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318258353-PZGYVV9WRG8Y62WJ5B7L/Screen+Shot+2019-11-20+at+10.33.03+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318258660-0L9LR340RO19OIUHMG4M/Screen+Shot+2019-11-20+at+10.33.44+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318259630-KHKXC2YUOBFME02KF90J/Screen+Shot+2019-11-20+at+10.34.17+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318259935-E176HSCQTKSKN8Q5UMJL/Screen+Shot+2019-11-20+at+10.34.58+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318260834-DKU8Q1FHBBDTJ9JP87F4/Screen+Shot+2019-11-20+at+10.35.21+PM.png Product Scorecard https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1574318261448-MY6RARHCBCEKUU4C6X0A/Screen+Shot+2019-11-20+at+10.36.13+PM.png Product Scorecard https://www.heykaleb.com/two-graphs daily 0.75 2019-12-24 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570496184100-RN8T6HXPFI86NVIC8BPT/Tale_of_Two_Graphs_header.png A Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570508627269-D477FWY1DUARGMS40TQK/lets_get_ready_to_rumble.gif A Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570508028760-GXQRDPK9RQ61F8OZ3CX6/Screen+Shot+2017-10-02+at+3.14.46+PM.png A Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570508141215-0EV8JNNDB7WXE48AJD31/Screen+Shot+2017-10-02+at+8.30.54+PM.png A Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570509437865-KQQNVA1T572USC1XYRLV/RS_Constraints_Graph_Observations.png A Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570510048974-99V3OZR9UP10EISQ5GOT/Screen%2BShot%2B2017-10-06%2Bat%2B4.25.00%2BPM.png A Tale of Two Graphs The goldie locks graph included the simplicity of the single line graph while introducing a dual value axis showing the inverted relationship of Revenue to ROI. https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570510286916-DK7IXG5KLNY0UE1WCPJK/Screen+Shot+2019-10-07+at+6.39.15+PM.png A Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570511444441-CN31KMR86S07TWEXFTW5/Screen+Shot+2019-10-07+at+10.07.14+PM.png A Tale of Two Graphs https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/1570511523072-E6LWWZ18WMSGM9UBFNNR/Screen+Shot+2019-10-07+at+10.08.29+PM.png A Tale of Two Graphs https://www.heykaleb.com/home-new daily 1.0 2026-04-03 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/ed955891-3d35-4d34-95e0-962abe56112a/Frame+1.png Home https://www.heykaleb.com/community daily 0.75 2025-06-21 https://images.squarespace-cdn.com/content/v1/5331e1afe4b05113a3c343ad/40a97aec-24b1-4003-bb51-69d5de564c49/Screenshot+2025-06-19+at+4.57.50%E2%80%AFPM.png AIxUXR Community - 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